With a 40-year history of technological innovation and engineering, Optima products offer unstoppable power for extreme enthusiasts and others who require THE ULTIMATE POWER SOURCE. Optima batteries were the first high-performance AGM automotive batteries in existence and revolutionized the industry with the unique SPIRALCELL TECHNOLOGY®. The SPIRALCELL TECHNOLOGY in the Optima battery is composed of spiral-wound cells with two pure lead plates coated in lead oxide. This design helps deliver more power and outperforms traditional flat-plate batteries. Look for the distinctive OPTIMA SIX PACK shape to get THE ULTIMATE POWER SOURCE every day, everywhere.