Michelin is a major player in the tire industry with an emphasis on mobility for their customers. Michelin designs tires for personal use such as cars, bikes, and motorcycles. For professional use, Michelin has designed tires for agriculture, aviation, fleet, public transportation, construction, and more. Research and innovation is what has helped Michelin continue business since starting in 1891. Michelin’s use of high-tech materials is what separates them from the competition in achieving sustainable mobility. Using Hydrogen to help eliminate CO2 emissions, recycling, and using 3D metal printing all play a part in Michelin’s innovation and everlasting designs.